In September 2024, a meaningful initiative launched in memory of Eli Kay, whose passion for Israel and dedication to agriculture continue to inspire. The Eli Kay Project, in partnership with Rimon Farm, is establishing a new vineyard in the Negev, reflecting Eli's belief in the power of growth, development, and deep connection to the land.

Wine, a symbol of Jewish craftsmanship and community, holds special significance in this project. For Eli, wine symbolized unity, bringing together friends and family in celebration—a value he cherished. Today, the vineyard is home to 3,500 vines, each representing a bond with the land. But our vision doesn’t stop here. We aim to expand the vineyard, creating a chance for anyone, wherever they may be, to connect with Israel's soil. By donating, you can dedicate a vine in honor of a loved one, helping this meaningful endeavor grow. This not only roots you in the land but also supports the future of Israel’s agriculture and Eli’s legacy.

Agriculture was Eli’s passion, and this vineyard honors his vision by both developing the land and promoting healing. Rimon Farm uses innovative agricultural therapy to support individuals with PTSD, offering rehabilitation through hands-on work. To date, over 1,500 people have found recovery and renewed purpose here. This initiative resonates deeply with Eli’s commitment to helping and inspiring others.